While only at its current location on El Camino Real for about a year, Double Take — a women’s clothing consignment store — has a rich history in North County.
In fact, when owner and operator Layne Lozano first opened Double Take on Highway 101 in downtown Encinitas in 1999, she was the third member of her family to run a local consignment boutique.
Around 1990, Lozano’s mother Sue Phillips bought a consignment store in Vista. Lozano’s sister, Renn Plsek, opened Double Take Solana Beach five years later.
Though Phillips sold her shop to a family friend, her two daughters are still going strong. Lozano’s Double Take in Encinitas offers gently worn, fashionable clothes at an affordable price for women of all ages and styles.
“Variety is our big thing, we take pride in having a little bit of everything so anyone can walk into the store and find something they like,” Lozano explained. “That’s the goal.
“We get generations shopping here, grandma, daughter and granddaughter, so that’s fun.”
Double Take’s collections include dresses, jackets and coats, handbags, shoes, athletic attire and accessories, among other things, as Lozano understands that women want new clothes in their closets as frequently as possible, but knows retail prices are scary. She sifts through the bags and bags of clothes brought in to find the best pieces to offer her customers.
And now, after 15 years downtown, Lozano decided she could best serve those customers by moving to her new location at 204 N. El Camino Real, Suite E, Encinitas. Lozano likes her boutique’s current location because it is more of a shopping area, including near some other consignments stores, which she welcomes.
“The downtown is changing, retail is disappearing and the parking, which was bad to begin with, is getting worse,” Lozano said. “(The new location) is also more convenient for people.
“We are less visible, so it was slow at first, but I think in the long run it will be better.
“I love Encinitas, it’s a great community because there are a lot of different types of people. And we get a lot of customers from outside Encinitas too. We have people that come into town once a year and they have to come in every time they visit.”
Though running consignment shops runs in the family, Lozano took an interesting journey to get there. After growing up in Vista, she went to West Point, then served five years in the military. She was stationed at Fort Campbell in Tennessee for four years and spent another year in Georgia.
“It was great, I had a great time but I just didn’t see it as a career for me,” Lozano said. “I missed home, I love California.”
She was sending out her resume and looking for jobs in project management, but working at her sister’s store opened her eyes to the idea of being her own boss. So she started her own boutique, working very hard to make it work and establish a connection with the community.
“It was hard at first, you work a lot. The first two years I think I lived in the store,” Lozano explained. “It helped get (that connection with) the customer, I got to know everyone.”
Those connections helped when the store moved, as many of the customers kept coming, but Lozano said she has worked long hours this past year to build up relationships with new customers at the new location.
Still, she makes time for her two kids, Sophia, 12, and Kale, her 10-year-old son. Husband Rob is a dentist who operates his own business in Rancho Bernardo.
“We help each other out,” Lozano said of her husband of 13 years. “We do different work, but we both have our own business so we can ask questions and give each other ideas.”
And with her family’s 25 years in business, three stores and her own 15 years of experience, Lozano has lots of information to share. For more information, call (760) 479-2501.
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