Switchfoot Bro-Am kicks off with Restaurant Week specials July 6-12

San Diego’s very own Switchfoot Bro-Am, which attracts nearly 13,000 visitors to the city each year, returns to Encinitas this July with new events and an awesome concert line-up.

This weeklong North County celebration, which culminates in a beach day concert and surf competition hosted by Rob Machado and Grammy Award-winning band Switchfoot (local to Encinitas), is full of new events and ways to mingle with the city’s philanthropic surf crowd.

July 6-12 — Bro-Am Restaurant Week

For the first time, Switchfoot will host a special Bro-Am Restaurant Week with participating restaurants across Encinitas. Hot spots like Solace & The Moonlight Lounge, Fish 101, Good On Ya Deli and D Street Bar & Grill will donate a percentage of weeklong sales to the Bro-Am Foundation. Ironsmith Coffee Roasters will create a special drink of two espresso shots on ice con panna, mimicking what the Switchfoot band members like to drink on tour!

July 8 — Bro-Am Auction Night Soiree

This swanky evening under the stars offers a chance to get up close and personal with the band members of Switchfoot. Held at a private estate in Encinitas, the event benefits the foundation and includes hosted cocktails, dishes prepared by top San Diego restaurants, a live acoustic performance by Switchfoot and silent and live auctions. General admission: $185, VIP: $260.

July 11 — Beach Day Concert + Rob Machado Bro Junior

Mingle with pro surfers, musicians and cool brands at the Bro-Am’s free beach day on Moonlight Beach. This pinnacle event, which sparked the Bro-Am series 11 years ago, offers a full day of laid-back fun.

From 7 a.m.-3:30 p.m., kids take to the waves alongside band members and pro surfers in the fourth annual Rob Machado Bro Junior, including surf legend Rob Machado. This family-friendly competition is open to all, placing a premium on the competitor having the most fun. Between surf contest heats, participants can joust atop their boards during the Nerf surf jousting exposition. A variety of beach vendors, including Hurley, Rip Curl, Surf Ride and iHeartRadio, will line the beach with giveaways.

From noon-5:00 PM, four bands will take the stage for a free concert on the sand. This year’s exciting line-up includes: Drew Holcomb and the Neighbors, Colony House, Needtobreathe and a headlining act by Switchfoot.

At 6 p.m., the Official Afterparty will begin as surfers and musicians head to Union Kitchen & Tap. A new addition to this year’s events, the afterparty, open to the public, will keep the party going with more music, food and fun.

All proceeds from Bro-Am events benefit the Switchfoot Bro-Am Foundation, which supports StandUp For Kids, Feeding America San Diego, SIMA Humanitarian Fund and Encinitas Youth Scholarship Fund, amongst other organizations.

For information on Bro-Am events, visit switchfoot.com/bro-am.