Friends of the Powerhouse holding Penguin Plunge beach towel fundraiser

A family day of fun, crafts and entertainment held at a Del Mar Tot Lot fundraiser last spring.
(Jon Clark)

After a two-year hiatus, the City of Del Mar’s beloved Penguin Plunge is back on Jan. 1, 2023. Friends of the Powerhouse are selling commemorative, full-size, soft beach towels to raise funds to support its mission and current projects, which include the most anticipated renovation of the tot lot at the scenic Powerhouse Park.

Each towel costs $25. You can purchase it directly through

To pick up your towel, just bring your receipt between 10:30-11:30 a.m on New Year’s Day at 1700 Coast Blvd., Del Mar Beach (Friends of the Powerhouse rent) and enjoy the ocean.

As always, Friends of the Powerhouse thank you for your support.