For Father’s Day, consider some manly pampering at V’s Barbershop


Scott McDaniel is bringing the old-fashioned barbershop back to San Diego. As the owner of V’s Barbershop in Del Mar, McDaniel recently opened his second location in Carlsbad.

“This new location is important because it’s a wonderful market,” said Jim Valenzuela, founder and CEO of V’s Barbershop. “In all of Southern California, you’d be hard-pressed to find better. It’s a community, which is important to barbershops, and we want to be a part of it.”

McDaniel first discovered V’s Barbershop during a trip to Arizona. Headquartered and founded in Phoenix, the company is known for its authentic, upscale barbershop experience.

“What sets V’s a part is the experience, the environment and the quality of the services,” McDaniel said. “It’s a quality experience in addition to quality service.”

Since the company was founded in 1999, it has grown to more than 30 locations across the country.

In 2011, McDaniel, a Del Mar resident, opened his first shop in his hometown, off Via de la Valle in the Haggen’s shopping center. The store was the company’s 13th location. The new Carlsbad site, which opened mid-May, is the 31st.

“We’ve grown significantly in the last four years,” said McDaniel, who worked in the software industry for 20 years before becoming a franchisee. “The men’s grooming industry has undergone a resurgence, a renovation. There’s been a lot of growth.”

Located in the La Costa Town Square, the 1,200-square-foot Carlsbad site offers a variety of services, including high-quality haircuts, straight razor shaves, moustache and beard trims, men’s facials, massages and shoe shines.

With Father’s Day around the corner, V’s Barbershop also offers gift cards and a variety of packages. For just $80, the Whole Deal treatment at V’s Barbershop includes a haircut, shampoo, straight-razor shave, facial, face and shoulder massage, and hot towels.

“Once somebody comes in and gives us a try, they’re almost guaranteed to come back,” McDaniel said.

The Carlsbad shop is at 7615 Via Campanile, Suite 116, in Carlsbad. Store hours are 9 a.m. to 7 p.m. Tuesday through Friday, 8 a.m. to 5 p.m. Saturday, and 10 a.m. to 3 p.m. Sunday. The store is closed Mondays.

Appointments and walk-ins are welcome. Call 760-753-4321 or visit