Take a good look at eyewear by designer Alexander Daas Nov. 7
For enthusiastic fashionistas, accessories are just as important as apparel. And for those who sport sunglasses, new seasons promise new looks and unique statements.
Del Mar’s Alexander Daas, luxury eyewear designer and founder and owner of Daas Optique, will be showcasing the new fall/winter collection of stylish Céline eyewear at his downtown Gaslamp location from 11 a.m.-4 p.m. Saturday, Nov. 7, and fashion lovers everywhere are invited to attend the free event.
The “Champagne and Sweets Trunk Show” will spotlight the Céline fashion eyewear, born from design that embraces “unexpected lines and shapes as well as outstanding geometries” — according to the event media release — and also a preview of the entire showroom’s brand new fall collections.
Céline is an international fashion powerhouse, said Daas, who was invited to be its exclusive distributor in San Diego.
Paris-based Céline — acclaimed for its ready-to-wear fashion and accessory collections made up of handbags, shoes and jewelry — launched its sunglass collection just a couple of years ago, and since its release into the high-end eyewear fashion market, it has become the most sought-after brand.
Its look is sophisticated and minimalistic, and it has been catapulted into the fashion stratosphere largely by being the favored eyewear of the entire Kardashian clan.
“Chanel is like yesterday’s news now,” commented Daas on the popularity of Céline’s eyewear.
Those at the trunk show will be able to see the upcoming season’s designs not yet on the market — official release dates are mid- to late November — and may advance order items while receiving a 10 percent discount.
An ambassador from Céline will be present with samples of the entire line, to inform and educate guests one-on-one, and to help them find the look that fits them the best.
The frames may be ordered as prescription glasses or as sunglasses, either with prescription or nonprescription lenses.
The look of Céline is one that is bold and very geometric, with a retro feel. “There’s not really anything else out there like it right now,” Daas stated, “as there’s no real uniqueness today to the most commonly known named brands.”
Made from heavy-duty acetate materials — some have metal components like metal bridge bars — the glasses are very durable. “And it creates a unique fashion look,” said Daas.
Daas’s eyewear has been seen in movies such as “Need for Speed” on Michael Keaton, on daytime TV on the actress Jenny McCarthy on “The View,” and in upcoming fall shows like “CSI” and ABC’s “Life in Pieces.”
His clients include other high-profile celebrities such as Alex O’Loughlin, politician Nancy Pelosi, athlete Brian Wilson, closing pitcher for San Francisco Giants, and more.
Growing up in San Francisco, Daas is a second-generation optician. For a decade, he took over and operated the family store, turning it into one of the most reputable boutiques in San Francisco. He came to Southern California, opening his store in the Gaslamp District of San Diego in 2013 and most recently in Los Angeles.
RSVP at DaasOptique.com/CelineSD to be added to the guest list and to select a styling appointment time slot. Daas Optique is at 431 J St., San Diego, CA 92101.