Carmel Valley mortgage expert’s popularity leads to his own radio show


Well-versed in real estate, and with decades of experience in lending, Joe Costa is able to work his magic on the subject of mortgages.

Generally considered dull and prosaic, the world of real estate transactions, rates, lending and escrow is animated by Costa’s larger-than-life personality through his radio shows.

As he shares tips about all things related to real estate, Costa’s listeners are fully informed about financing options for their new home purchase in an entertaining way.

“Part of me wants to do standup,” joked Costa, “but I have a lot of fun working with mortgages.”

Costa understands clearly the serious commitment it takes to purchase a house, to refinance, or to cash out a home’s equity. And what sets him and his team apart from other mortgage brokers is their ability to build relationships with clients, he said.

“I’m not the best guy to shop a rate,” Costa commented. “My value is, I’m able to handle the nuances with the file once it’s in escrow and dealing with all the appropriate parties.”

Often featured on Mark Schwartz’s Real Estate radio show with his spot “Joe Costa Mortgage Notes,” by the end of October, Costa will be spinning off his own show, “The Joe Costa Show,” which will air on 1170 AM KCBQ at 8 p.m. Friday nights.

Beside staying abreast of the finance market, Costa also strives to bring small business owners together.

“I deem myself as a business relationship facilitator,” he said. “I like to put business people together and see what develops.”

As such, Costa will be inviting business owners and entrepreneurs onto his new show, which looks at national financial markets and trends as well as local markets.

Costa and Schwartz also plan to air a two-hour show tentatively set for Wednesday, Oct. 28, from 5-7 p.m., which will broadcast live at the Village at Pacific Highlands Ranch in Carmel Valley (future dates to come as well).

“We’ll be inviting local business owners in the center to get on the radio and talk about their brands and their mission,” said Costa who started working in the world of lending in the early 1990s in New York.

Looking back, he said, “I had a good start working for a mortgage company; then in 1993, I started my own company, which grew to six offices in midtown Manhattan, which I ran for the better part of 16 years. I had a good team working for me, and the next thing I knew, I’d created a brand for myself.”

Costa relocated to Los Angeles in 2004, then settled in the Carmel Valley area five years ago, re-establishing his own broker company and reinvigorating that brand, bringing success in what many perceive as a depressed market.

Eager to give back in his community, Costa has founded a 501(c)3 nonprofit to address and bring to light emotional and mental abuse in youth.

With a blended family of “five teens and tweens,” the problem of bullying among teens came close to home.

“My vision was to start the foundation along the lines of what we are dealing with,” Costa said. He has secured URLs for each of the children’s names, and online blogging relevant to the topic will start soon as they begin volunteering in charitable work.

Costa also supports the real estate business community and will be teaching a class at the Clairemont headquarters of the San Diego Association of Realtors during the first quarter of 2016.

The class is titled “How to Build a Hurricane-Proof Foundation With Your Mortgage Professional,” and Costa said that he’s very excited about offering it. He hopes that many agents will sign up for it.

In closing, Costa said of his relationship with clients, “I’ve been around so long that I don’t feel the need to sell myself.”

Rather, his approach starts as a conversation, he said. “We talk about their loan, and I tell them, ‘I want to do good business for you, and if you want a committed person, then I’m your guy.’”

Contact Joe Costa at 858-223-6003 or email:

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