Del Mar Fairgrounds expects to net more than $1 million from music festival
A three-day music, wine and gourmet food festival, planned for Sept. 18-20 at the Del Mar Fairgrounds, is expected to generate more than $1 million in revenue for the agency that operates the state-owned facility.
In addition, the KAABOO Festival will provide an economic boost for local hotels, restaurants and other businesses, said Tim Fennell, CEO and general manager of the 22nd District Agricultural Association.
The 22nd DAA board approved a $1.95 million contract with Horse Power Entertainment LLC, the festival’s organizer, at its meeting on Tuesday, Feb. 10. Fennell said that after expenses for security and other services, the district’s net revenue from food and beverage sales, parking and other sources should total more than $1 million.
Fennell said some 100,000 people are expected to attend the three-day event, making it the third largest in California after the Coachella and Stagecoach music festivals.
An announcement of the lineup of musical performers will be made on Feb. 23, according to the festival’s web site. An email to festival organizers seeking comment was not returned by press time.
The inaugural KAABOO Festival had been planned for 2014, but was postponed until this year. A 22nd DAA board member said Feb. 10 that organizers could seek to expand the festival to two weekends in 2016.
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