Del Mar father-son duo kick off ‘Lose 5, Feed 5,000 Challenge’

As you resolve to better yourself this New Year, a Del Mar father and son hope you’ll do so by also giving back to the community.

Dr. Barnet Meltzer and his son Jordan Meltzer are challenging San Diegans to kick off the New Year by losing five pounds, while funding 5,000 meals for local children and families in need. As owners of the Pure Start Cleanse, a new whole food and juice cleanse business, the father-son duo partnered with Feeding America San Diego for the “Lose 5, Feed 5,000 Challenge.”

“We’re trying to merge the energy that’s embedded in the New Year around creating resolutions as individuals with the giving spirit of the holidays,” said Jordan Meltzer, president of the Pure Start Cleanse. “This is a way to help people with their resolutions and give back to the community.”

Those who take the challenge receive the Pure Start Cleanse e-book and e-course, which show participants how to lose 3-5 pounds in five days by eating whole foods and fresh juices every 2.5 hours.

“We’re showing people how to take fresh, whole foods to purify their body and jumpstart their weight loss efforts without feeling hungry, tired or irritable,” said Meltzer, who grew up in Del Mar and graduated from Torrey Pines High School. After working in finance for six years, he returned to Del Mar to join his father at the Del Mar-based Meltzer Wellness Institute, and they created its subsidiary, the Pure Start Cleanse.

“We’re trying to show people how to do a cleanse in a more balance, more practical way that’s easier to follow.”

To sign up for the challenge, visit The cost is $7, which covers the e-book and e-course. Proceeds — $2.50 from every $7 — fund 15 healthy meals for children and families through Feeding America San Diego’s School Pantry Program.

Feeding America San Diego is San Diego’s largest hunger-relief organization, distributing 25 million pounds of food last year. The organization serves 56,000 children, families and seniors in need each week.

“The New Year is a great time to focus on your health,” Meltzer said. “We put together this cleanse to jumpstart that whole process, and at the same time, give back to the community. We’re excited to have people join the challenge and do something to help themselves and help the community.”

Fore more about Feeding America San Diego, visit