Sisters open third TRE location in Village at PHR

Dan Curran of Coast Income Properties with sisters Rochelle Johnson and Sheree Vihon, owners of TRE in the Village at Pacific Highlands Ranch.

North County sisters opened their third TRE Boutique location at the Village at Pacific Highlands Ranch on March 24.

TRE’s passion for fashion began in Del Mar over 35 years ago when Bobbi Martini opened her first The Rare Earth boutique. Now known as TRE Boutique, sisters Sheree Vihon and Rochelle Johnson have stores in both Del Mar and Encinitas, where they have mastered the local family business of styling customers for special events, getaways and everyday moments.

TRE specializes in sophisticated and savvy styles for women and the sisters attribute TRE’s success to their fashionable clothing and exceptional personal service.

“The key is helping customers put together outfits and build their wardrobes,” Johnson said. “It’s not uncommon for a customer to call ahead and say she needs an outfit for a specific occasion. By the time the customer gets to the store, we will have options ready to try on.”

The sisters add that shopping has changed over the years.

“People are busier than ever and don’t have a full day they can allot to shopping,” Vihon said. “We are very conscious about how full most women’s schedules are, and are adding locations so that women can get exceptional service with top brands — all while shopping closer to home.”

TRE Boutique prides itself on being a local company and supports many local charities, such as Rady Children’s Hospital and Voices for Children with fashion shows throughout the year. The store also features unique jewelry from local designers, such as Amy Joy, Erin Semel, Natti Dred and Catherine Max. TRE’s clothing features Hale Bob, Alberto Makali, Bailey 44, Veronica M, Sanctuary, Sky, DL1961, Joseph Ribkoff and many smaller boutique designers. The sisters focus on value for their customers and are constantly searching out the best quality for the best price.

“We are not the Khardashians,” Johnson jokes. “But we do stay on top of the latest trends and adapt them to our customer’s lifestyle.”

TRE Boutique is located at 5980 Village Way, Carmel Valley, 92130, next to Dolce and Starbucks. For more information call (858) 847-2760 or visit