Tourism district provides $25K grant to Del Mar Village Association


The Del Mar Tourism Business Improvement District (TBID/Visit Del Mar) has provided $25,000 in grant monies to the nonprofit Del Mar Village Association, to ensure necessary funds for holiday decorations throughout the Village, and new streetscape and pedestrian signs.

“DMVA is honored and extremely thankful to TBID/Visit Del Mar for its ongoing support and generosity,” said Jen Grove, executive director of DMVA. “A significant goal for us as a nonprofit organization is to encourage economic development and a sense of community for the city of Del Mar. By going above and beyond with this incredible donation, TBID/Visit Del Mar is helping us to help accomplish this goal, and we are proud of what we have been able to achieve together.”

In an effort to complement the 30-foot tree donated by L’Auberge Del Mar to DMVA, the funds have been used to purchase all-new holiday ornaments and a tree topper, as well as festive holiday lighting in the L’Auberge Amphitheater. The grant also funded the design, fabrication, installation and removal of 32 Del Mar Village holiday banners along with tinsel to adorn the poles.

The new décor made its debut Dec. 7 during the DMVA’s annual Holiday Tree Lighting and visit from Santa. This monetary grant will also go towards creating a new pedestrian sign/directory for North Beach/Dog Beach, which will be installed within the month.

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