San Diego Surf Cup releases 2013 Economic Impact Report
San Diego Surf Cup, a not-for-profit organization connecting student-athletes with colleges and universities through highly visible tournaments, announced Nov. 5 that its 2013 economic impact exceeded $30 million.
The organization’s two youth events, soccerloco Surf Cup and soccerloco Surf College Cup, exceeded previous years’ totals with a record-breaking 852 teams participating and utilizing area hotel, restaurant and other San Diego County services.
“We surpassed our 2012 economic impact by more than $1.5 million and it’s exciting that we’re able to profoundly contribute to the region’s prosperity through these two tournaments,” said San Diego Surf Cup President Mike Connerley. “Aside from typical travel costs associated with attending our events, participants and their families engaged in various activities throughout the region such as visiting Legoland, SeaWorld, and the San Diego Zoo and Safari Park. The economic contributions from amusement parks alone were more than $580,000 last year. That’s impressive and only scratches the surface of what other activities they engaged in while in San Diego.”
The report provides information of importance to local government and sponsors, and details the amount of money spent in the San Diego area as a result of the events. The methodology for the report includes the compilation of actual numbers from the organizations audited tournament accounting as well as questionnaires completed by each team that participated in the tournament. Review of the report methodology by personnel at the San Diego Convention and Visitors Bureau indicates the accuracy of this report is better than most associated with the travel industry.
“Not only did we have a record breaking attendance of 127,972, but of the 852 teams in both tournaments, 582 traveled from outside the area and hotels were needed for 27,900 nights resulting in more than $7.9 million in overall hotel revenue,” explained Connerley. “There’s been an increase in various categories compared to years past and we’re proud of how much our tournaments mean to the region in terms of economic and educational opportunities. We look forward to increasing the these figures significantly moving forward.”
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