The Lofts at North Cedros to host block party March 27
Just outside of the Cedros Design District, other creative minds have come together at The Lofts at North Cedros. To celebrate the creative space, the businesses are hosting a Spring Block Party on March 27.
“We love being off the beaten path, feeling kind of like hidden gems, but we also want people to know that creative business is booming just a block up the street,” said Alexa Stefankiewicz, digital media coordinator at Rebecca Norman Studio, a jewelry and handbag boutique.
Although Rebecca Norman Studio is one of the newest shops to open at The Lofts, Rebecca Norman started her business in the building in 2000. After seven years, she moved her production studio to Carlsbad and opened a boutique on Cedros Avenue.
In July 2014, Norman brought both sides of the businesses together when she returned to The Lofts at North Cedros.
“We make everything here and have a small studio downstairs,” said Norman, a Leucadia resident who is heading the block party. “I love Solana Beach, and this space is so nice.”
Located on East Cliff Street, the building used to be an industrial warehouse. With the local creative scene consistently growing, however, the building has become Solana Beach’s newest creative space.
Now rebranded, The Lofts at North Cedros houses 16 businesses about a half-mile from the Cedros Design District. From a day spa to a photography studio, the building today is filled with artisans, craftsmen and designers.
“Every shop has something great to offer that can’t be found anywhere else,” Stefankiewicz said. “We’re using this party to network professionally, grow our client bases, enhance support for local businesses, and provide clients and shoppers with unique and personal experiences.”
The block party will feature food, drinks, demonstrations and sample sales. DJ Savvy Dane and Big Boss Bubeleh will perform live music.
Open to the public, the free event will take place from 3-8 p.m. at The Lofts at North Cedros, 120 E. Cliff St.
“This building is right in the middle of a neighborhood,” Norman said. “Sometimes I think people in the neighborhood have no idea how many really cool businesses are here. We’re just hoping that folks in the neighborhood will take the time to come and see us.”
For more about Rebecca Norman Studio, visit rebeccanorman.com.
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