Mr. Marketing: A very merry business card

Did you know 627,000 new businesses start in the U.S. annually? Most use business cards as an inexpensive promotional tool. Half won’t last five years.

Rather than hiring marketing professionals, many new business owners adopt a Do It Yourself attitude, turning to design templates provided by printers and computer programs for their website, brochure or business cards.

Rob Weinberg

Naturally, when your marketing materials start with the same templates as everyone else, a certain sameness is destined to afflict your branding efforts.

That’s when my bride encountered a dog groomer’s business card featuring a printed dog wearing a red felt Christmas stocking cap.

Mind you, this cap wasn’t printed on, but was made of felt and glued into place. A white pompom was glued to the “hat”.

Meaning someone had cut tiny red felt triangles, affixed tiny cotton balls and customized every single business card.

Ingenious! All that hand labor had a single objective: standing out of the crowd.

The results were immediately apparent. Because even if this business used a template for their communications efforts, it still managed to get noticed at a very busy time of the year.

You can also help your business card be more noticeable with these simple tricks:

  • Put content on both sides. It’s amazing how many people ignore that prime piece of real estate on the reverse of the business card. It’s a great place to list additional benefits of working with you, and to reinforce your message.
  • Use a different size card. A square or oversized business card grabs attention by being unexpected.
  • Try miniature cards. Available on sites like moo.com, these cards let you test different messages inexpensively.
  • Attach items. Find something three-dimensional that tells your story and affix it to your card. Seeds, coins, felt triangles … each turns the mundane into the memorable.

Here’s the thing: Regardless of what you sell, there’s a lot of competition for consumer attention. And you want to catch lots of attention because you never know whether I’m shopping for my needs or trying to help a friend.

Meaning you’d better work a little harder and think a bit more creatively to get noticed. Because if you don’t, in five years you could easily end up being a statistic.

With that said, I wish you a week of profitable marketing.

Get more ideas about how to make your business stand out at www.askmrmarketing.com.

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