‘Big Bruddah Tour’ to celebrate Lei Day in San Diego

Primo Island Lager, Hawai’i’s original beer, dating back to 1897, will bring the aloha spirit and Hawaiian big “Bruddahs” to California for a 10-day tour of top coastal towns and surfing spots.

Dubbed “The Primo Big Bruddah Tour,” two specially outfitted Primo vehicles, a classic VW Double Cab and a custom woody bus, will hit San Diego on May 1-2. Some of Hawai’i’s most notorious “Bruddahs” (“brother” or “pal” in Hawaiian pidgin) are coming direct from Hawai’i to help spread the word about Primo Island Lager and some “aloha spirit.”

May 1 holds special and sentimental hula significance for every keiki o ka `âina (child of the land). The day is set aside to celebrate island culture in general and native Hawaiian culture in particular. While it was invented by a poet and a local newspaper columnist in the 1920s, it has since been adopted by state and local government as well as by the residents, and has taken on a sense of general spring celebration there.

Primo’s big “Bruddahs” will be on hand, including Keoni Watson, Hawaiian Big Wave Champion; Rusty Keaulana (Russ K), three-time Longboard World Champion and part of the first family of Hawai’i surfing; Spam, Primo’s official “Bombucha;” and Lanai, a top DJ on 98.5 in Oahu. The Bruddahs will spread a taste of Hawai’i with California natives Brad Gerlach, International Big Wave Champion and acclaimed surfer and filmmaker, Chris Malloy - who will both join along on the tour.

Primo’s “Bruddahs” and the two Primo vehicles will also be hosting “Primo Aloha Nights” featuring comedy shows, tasting and music:

May 1

-Zenbu - 5:30 p.m. to 6:30 p.m.

-1st Street Bar - 6:30 to 7:30 p.m. (Encinitas)

-Beachside Bar - 7:30 p.m. to 8:15 p.m. (Encinitas)

-Lei Day at Belly-Up Tavern - 9 p.m. to 12:00 a.m.

Musical guests include HI Roots, Stranger and Elijah Emmanuel

May 2

-Sand Bar - 8:30 p.m. to 9 p.m. (Mission Beach)

-Cane’s Bar & Grill - 9 p.m. to 1:00 a.m. (Mission Beach)

For more information visit