Caring Transitions helps clients through difficult times in a variety of ways


By Diane Y. Welch

A line of about 80 people gathered on the steps of a Point Loma classic 1920s Spanish Colonial-style home recently. The occasion was an estate sale and the treasure seekers had stood in line well before the opening time of 9 a.m.

It was the start of a steady stream of customers who wove their way through the home’s many rooms packed wall-to-wall with furnishings, lighting fixtures, clothing, knickknacks and other items collected over the lifetime of the former homeowner who had relocated to a nursing home.

Staging the sale were the staff of Caring Transitions, employees who are carefully chosen, background-screened, insured and bonded by Will Fuller, CEO of the company. Like the family of this Point Loma client, Fuller had also witnessed his own family members struggle through transitions that come along as part of life’s journey. And as a result he founded his company.

The four “Ds” as Fuller calls them – death, divorce, disease and down sizing – impact millions. Caring Transitions acts as an onsite advocate, keeping a client’s best interests at heart.

“Our focus is to minimize the stress and maximize the returns while helping clients through a difficult time,” said Fuller.

Services include sorting and de-cluttering; downsizing and senior relocations; packing and moving; sale or dispersal of personal property; estate sales; online auctions; coordination with attorneys and realtors; coordination with medical professionals and contractors; and clean out and preparation of home for sale or rental.

The business concept started about nine years ago when Fuller helped his parents downsize from a large family home in Los Angeles to a “right size” home in San Diego that was closer to him and to their medical facility. Then he went through a transition personally, about six years ago, when there was an illness in his immediate family, resulting in his own downsize.

Fuller, a native of Kansas, with a background in customer service and marketing, and a former account executive for the North County Times, said at that same time he was also looking for a business opportunity. Because of its national reach, Caring Transitions franchises across state borders are able to assist each other with relocations that come in and out of their respective states. It was this intrastate support that prompted Fuller to invest in the franchise and create Caring Transitions, La Jolla.

As part of its service-package the company will professionally pack customers’ items and create a space plan to make sure that existing items fit the new home and then help with the resettlement for clients coming into the San Diego area.

“We’ll set up their closets, their bathroom, linen closets, kitchens so that when the client walks into this new home it mirrors the one they just left. That way they feel so comfortable they can go out and start meeting people immediately without the worry of unpacking, and not living out of boxes for weeks,” Fuller said.

The company services all of San Diego County but has a strong reach to the North County coastal area and La Jolla. And Fuller predicts more business ahead as 79 million baby boomers turned 65 in 2011. “That’s about 10,000 people turning 65 every day in the USA,” he said.

It’s a daunting thought that each of those families must face a major change at some point, said Fuller. “But we have proven systems in place whereby we can remove a lot of the stress – and a lot of times, the arguments – out of coping with these often overwhelming major life-changing transitions.”

Visit to get more information about Caring Transitions’ services or call Will Fuller at (858) 768-2000.