Carmel Valley residents’ company pays tribute to tech leaders


Internet Matrix, Inc. (iMatrix), a local web marketing company founded by Carmel Valley residents Yamia and Asaf Benhaim, recently completed a beautification project to commemorate innovators in the internet and technology industry.

Dubbed iMonument, iMatrix employees painted 13 electrical boxes surrounding the company’s office in Sorrento Valley with the likenesses of high-tech, bio-tech, and IT innovators, such as Irwin Jacobs, Douglas Engelbart, Dennis Ritchie, and, of course, Steve Jobs.

“iMatrix is proud to be in close quarters with such tech industry leaders as Qualcomm, Motorola, and Gen Probe. iMonument is our way of paying tribute to those great minds who have paved the road for us in this industry,” said Asaf Benhaim.