Cash Mob comes to Del Mar Village to support ‘Shop Local’ community efforts

While not a new concept for small towns to help encourage residents to shop local, the Del Mar Village Association in conjunction with the Del Mar Community Connections are hoping its first Cash Mob will help local business newcomer, Torrey Pines Gourmet.

The Cash Mob concept is simple. With $20 in hand, members of a community are encouraged to come together to shop in a locally-owned establishment to support a local business and support the area economy.

Torrey Pines Gourmet, a food specialty store which recently opened in the Village, will be the first Cash Mob location. Set for Saturday, June 14 from 11 a.m. until noon, Del Mar residents are encouraged to support Cash Mob efforts and join owner Alex Boswell as she shares recipes, cooking tips and refreshments.

“This is a novel concept for the Village with a proven track record in other communities who have embraced the Cash Mob model to help the local economy” said Jen Grove, executive director of the Del Mar Village Association.

Torrey Pines Gourmet is located at 1101 Camino Del Mar. For more information, contact the DMVA at 858-735-3650