Del Mar business owner looking to grow discount program for locals

By Claire Harlin

Did you know there is a VIP program for locals that entitles you to deals like a free appetizer with two entrees at Flavor Del Mar or a free side dish with the purchase of a burger at Smashburger? Not to mention — it’s free.

“It’s a community-based program. That’s the intent,” said Place360 owner Helen McCabe-Young, who created the program. “Everyone wins with it; it just needs some exposure.”

This is how it works: Stop in Place360, which just moved to a bigger location at 1219 Camino del Mar, in Del Mar, and ask for a free Club360 card. Then, visit to find out specific deals in the Del Mar area. There are currently about 16 offers.

Sushi Japone, located at 1101 Camino del Mar, also hands out the cards and they offer $10 off every $50 spent in the restaurant. Dentist Patricia Murphy offers 50 percent off teeth whitening, and Haim salon offers a complimentary deep conditioning with any hair service.

“Any business that wants to participate can contact me, and I will also give the VIP cards to whatever business wants to pass them out,” McCabe-Young said. “I really want there to be more businesses participating, but the challenge is that this is such a grassroots endeavor and I haven’t personally been able to get around to everybody.”

When McCabe-Young started Place360, an integrated health and wellness spa, with her business partner Tracy Whynot, she set out to meet fellow business owners in the Village. The idea for Club360 came about when she realized the particularly small community needed an incentive for people to shop local and get businesses working more closely together.

“It was originally conceived to provide locals with a benefit and inspire them to use local businesses,” she said, adding that she has since partnered with the Del Mar Village Associate in making Club360 happen.

McCabe-Young funded the VIP club website after she received overwhelming support for her idea from other business owners.

“You can have ideas but you really have to get going to make it happen,” she said. “Most everyone was saying ‘yes’ to offering specials because they see the value in it and there’s no fee.”

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