Del Mar Highlands Town Center collaborates with Uber for free rides up to $25


Del Mar Highlands Town Center today announced a new service to make the shopping and dining experience even easier for its customers. Working with Uber, the ridesharing service, Del Mar Highlands Town Center will pay for customers’ travel to and from the center, up to $25 each way. The promotion is the first of its kind in San Diego and is being offered for a limited time based on demand.

“We are thrilled to provide this innovative Uber service to our customers and tenants,” said Elizabeth Schreiber, vice president of operations and development for Donahue Schriber. “We understand the frustration that often comes with finding a parking space during our busiest hours, and we are committed to doing everything possible to make our customers’ visits to the center as enjoyable as possible.”

Uber is changing the way people think about transportation, said Chris Ballard, general manager of Uber San Diego. “We commend Del Mar Highlands Town Center for recognizing the seamless experience we provide our riders and the unique benefits our service offers in helping to offset other factors, be it rush-hour traffic or parking constraints,” he said. “Through this promotion, Del Mar Highlands Town Center is demonstrating a keen awareness of what its customers want and is working to deliver it.”

This promotion marks only the second time a U.S. shopping center has joined with Uber to pay the cost of customers’ travel for an extended period. The average fare for Uber customers in the San Diego region is $15. Del Mar Highlands Town Center will cover the costs of travel up to $25. The UberX service will be appropriate for most customers, but UberXL may be used for large groups. For parents traveling with children, Uber also offers car seat service.

The promotion is available to anyone with an active Uber account. To set up an account, visit or download the free app on your smartphone. Any new customer who signs up for Uber using the promo code “DMHTC” will automatically receive a free ride up to $20 anywhere in the U.S., independent of the promotion. To learn more about the promotion, visit the Del Mar Highlands Town Center website at

Del Mar Highlands Town Center is preparing to begin work on a new parking structure and approximately 90,000 square feet of retail space, improving parking, shopping choices and customers’ overall experience at the center. Initial renovations will be complete in summer 2016.

In addition to the new Uber service, the center’s existing services, such as the curbside shuttle, 20-minute parking stalls, curbside restaurant pick-up stalls, valet parking and motorcycle parking, will remain in place throughout the renovation to accommodate visitors. Eighty temporary parking spaces have been added at the south end of the shopping center to offset the area closed for parking structure construction.