Del Mar residents asked to share their ideas for this region’s future

By Elyse Charlesworth

“Our Greater San Diego Vision is about engaging all communities, including Del Mar, to come up with a shared vision for the region’s future,” said Del Mar resident and philanthropist Jerry Hoffmeister.

Hoffmeister and Mary Ball, vice president of Our Greater San Diego Vision with the San Diego Foundation, presented the regional vision initiative to the Del Mar Village Association at its Dec. 8 board meeting at the City Hall Annex Building.

Now through mid-January, residents have an opportunity to plan for this region’s future. They can weigh in on personal priorities, hopes, and concerns for San Diego, and become part of a collective vision and action plan for the future at

“Why should the community engage?” Ball said. “In the next 40 years, San Diego’s population will grow by 40 percent. Two-thirds of that will be our children and grandchildren. It’s projected we will need 400,000 more homes and 500,000 new jobs by 2050 to support the growth.”

Our Greater San Diego Vision allows people to share their priorities and preferences for the future in four modules – Work, Live, Learn, and Enjoy.

Residents can make choices, like whether to have high-rise, low-rise, mid-rise or mixed-use developments in various neighborhoods.

Other choices include favoring roadways, bikeways, transit lines or walkable neighborhoods.

Residents can also weigh in on the amenities they may need to provide for tomorrow – close-by open space, remote access to cultural performances, or a network of community “hearts” of arts and culture.

Ball walked the audience through a visualization of what different development approaches would look like in Oceanside. Other visual scenarios include Chula Vista, University Heights, Mission Valley and Ramona.

The San Diego Foundation, which is spearheading the initiative, along with close to 150 ambassadors and nearly 200 partners are encouraging residents to contribute in shaping the region’s future now through mid-January at

“Tell your friends, family and neighbors, and ensure that San Diego’s future is brighter for the next generations, that will predominately be our own children and grandchildren,” said Ball.