Del Mar Rotary Club announces Ethics in Business Awards

By Emily Figueiredo, Club Publicity Chair

Rotary clubs use a foundation of four core values as their guiding principles towards accomplishing their mission. These four principles, known as the “Four Way Test,” state that all members of the club will be truthful, fair to all, builders of good will and beneficial to all. The Rotary Club of Del Mar is now expanding the Four Way Test out to local businesses to reward those that practice ethics in the workplace.

The development of the 4-Way Ethical Business Awards program is aimed at educating and inspiring community stakeholders – including students – to create and rely on ethical practices to achieve success and profit. Del Mar Rotarian and Program Committee Chair, Steve Sorkin, explains, “The ethical high road is paved with overcoming ethical challenges despite what are often short-term costs and forgone opportunities. Doing the right thing for the highest standard of reason, under all circumstances, is not as easy as it sounds, and we want to showcase our local businesses that are excelling at it.”

Applications will be accepted from businesses based in Del Mar, Carmel Valley and Solana Beach and may include both a written application and video submission. The applications will be reviewed until May 2014 with the top applicants reviewed and chosen by the Rotary Club of Del Mar Vocational Committee in June. A ceremony will be held to present the awards in October, 2014 at the Del Mar Thoroughbred Club Turf Club.

The winner will be selected based on their ability to demonstrate to their customers, vendors, employees and community their priority commitment to honest and ethical business practices. They will also be chosen based on their ability to incorporate youth learning into their work. Ideas for this could include, but are not limited to, hosting middle school students on a company tour with ethics as theme, participation on a panel or become involved in a high school ethics awareness event or hiring a college intern.

Sorkin says, “This program incorporates all that Rotary is about – ethics, youth, service – and takes it to the community where we live and work. This is a great opportunity for non-Rotarians and students to learn more about what Rotary stands for, and to be recognized for honoring these values.”

Throughout the application and selection process, participating businesses will receive exposure through various media outlets and a deeper partnership with the local service work of the Rotary Club of Del Mar and its members.

To participate in the 4-Way Ethical Business Awards program, please contact Steve Sorkin at For more information on the Rotary Club of Del Mar, please visit