The Del Mar racetrack is bringing together Southern California’s most fashionable and tech savvy for its second “Haute As Ever” event, which is expected to be the largest Instagram meetup in the world. With a 1940s pinup style as its theme, the iconic track will provide the perfect backdrop for this one-of-a-kind event. Haute As Ever will take place in the track’s Seaside Cabana on Saturday, Aug. 24, starting at 1 p.m.
Del Mar has teamed up with Music Art Life and Instagramers San Diego to create an event that combines the glamour and history of horse racing with the innovative and modern world of social media. Instagramers will be encouraged to participate in photo challenges for the chance to win prizes. Attendees are encouraged to dress in retro styles reminiscent of the early years of the track.
Haute As Ever will include a 1940s-themed fashion show, and live models will act as statues throughout the event space, serving as focal points for patrons’ lenses. Attendees can view classic cars from the ‘30s and ‘40s, get their tresses tamed in pinup styles and take pictures in photo booths, all while taking in the action trackside. Lauren Sharon Vintage Shop Rentals will recreate the ambiance of the era, and live performances will include live demonstrations by local artists, a burlesque performance by Hell on Heels and music from a San Diego jazz/swing band.
Haute As Ever is free and open to the public, but attendees must RSVP and print their ticket by visiting www.hauteasever.com.
Racing at Del Mar happens Wednesday through Sunday, with post time for the first race on most days at 2 p.m. On Fridays first post changes to 4 p.m. The season runs through Wednesday, Sept. 4. For more information, call 858-755-1141 or visit www.delmarscene.com.You can follow Del Mar on Twitter @DelMarRacing or become a fan on Facebook at www.facebook.com/DelMarRaces.