Diamond Boutique shows people what it’s like to feel like a million bucks
By Claire Harlin,
Until Saturday at 6 p.m., you can find out what it’s like to wear a real $1 million diamond.
Diamond Boutique, located in the Flower Hill shopping center, is giving guests the chance to try on a 18.26-carat, near flawless, round-cut diamond. Some 120 people came through the jeweler’s doors in the first day of the promotion to see, hold, wear and even have their photo taken with the penny-sized gem, bigger than Kim Kardashian’s engagement ring.
“A person interested in buying something like this might be an investor,” said Diamond Boutique spokeswoman Denise Mahaffey. “It’s museum quality, but when diamonds like this are in a museum they are behind glass. This is a really rare chance to see it up close and hold it.”
The first 100 people through the shop’s doors received a voucher for a free floating pearl necklace (worth $135). Malli Digius, the shop’s owner, also gives away the necklace vouchers to a number of nonprofits as door prizes at fundraisers. Nonprofits that are interested can contact Sarah Brealey, Diamond Boutique’s graphics and inventory technician, at (858) 720-1800.
“Not everyone can afford a $1 million diamond,” said Mahaffey. “But Malli wants everybody to be able to walk away with something.”
The Diamond Boutique is located at the Flower Hill Promenade at 2710 Via de la Valle, #B-280, Del Mar, CA, 92014; www.diamondboutiqueonline.com; 858-720-1800.