Ex-Apple exec starts business in Del Mar
By Maleeka Marsden
From “Apps” to networking, business presentations to Final Cut Pro, Interlaced: Technology Solutions for Home and Business does it all.
The company, which recently moved to Del Mar, aims to help people and businesses with basic as well as advanced use of Apple products and also assists people who use Windows-driven PCs.
Its founder, Wesley Pettit, previously an Apple Computer executive, left Apple to found Interlaced when he recognized a community need for technical help beyond how-to instruction guides.
“In many ways it was hard to leave Apple Computer,” Pettit said. “Apple computers have been a big part of my life since, well, for all of my life.” This is not hard to believe considering the business entrepreneur is in his 20s.
Charles Ewell, a residential client from La Jolla, says they’ve helped him with “a number of things. You name it — my iPhone, my home computers and printers, a multi-room wireless sound system — they’ve even helped me understand and assemble slide-show videos of my travels to Norway and Costa Rica.”
The company helps clients with troubleshooting but goes above and beyond the well-known “Geeksquad” by offering classes on complex programs and going to homes and businesses to network computers.
There is a “wide gamut” of clientele, says Steve Holstrom, an Interlaced employee. “We have those we have to hold their hand and get them started all the way to power users who want to take it to the next level,” he said. The company helps many small businesses that don’t have an IT (information technology) specialist on their staff.
In order to stay abreast the exponentially growing technology curve and serve the variety of customer needs, Pettit encourages intra-company communication within the six employees.
“We are quick to network amongst ourselves as well as tap into our vast array of contacts within the technology industry for the best solution,” he said.
The company started business in Solana Beach in December 2008 but moved to its location at 1201 Camino Del Mar in April to be closer to the majority of their clients. It has been open since April, though there is still talk of a grand opening.
“If someone takes the time to demonstrate some of the really great things the technology can do, that’s when you see a light go on inside the person,” Pettit said. “I wanted to develop a company where we can devote whatever time the client needs and really help them to fully utilize their technology.”
As for the future, Pettit says, “We do continually look to grow our business, but the first thing is to embrace the community and become a sort of trusted technology adviser for the local homes and businesses.”
The company continues to expand its client base, which currently stretches from downtown San Diego up to Orange County.