EZ Cars 101 makes the car-buying experience easy
By Kristina Houck
From competitive pricing to unmatched customer service, EZ Cars 101 truly makes the car-buying experience easy. But what really sets the Encinitas-based company apart from other dealerships is its 90-day warranty on qualified cars.
“When you buy a car from us, you don’t have to worry about it,” said Karen Ventura, who co-owns the business with her husband, Gene Ventura. “When we get our cars through trade or we buy them from auctions, we fix them. We don’t want you to have any problems.”
EZ Cars 101 offers a variety of pre-owned vehicles, from economy cars to luxury cars.
Located one block from Moonlight Beach in Encinitas, the company carries about 60 vehicles on its lot. Because most sales are done online, EZ Cars 101 also has expanded its presence on the Internet through its website, eBay, AutoTrader.com, Cars.com and social media.
Always growing, the company plans to open an offsite warehouse to house even more vehicles.
“We’re technologically advanced and our top concern is operating at the highest level of integrity,” said Gene Ventura.
Although the company ships vehicles across the country, EZ Cars 101 is still a local, family-owned business at heart, Karen Ventura explained.
“We love being a local business,” she said. “It is such an iconic, character-filled community. We love it here.”
Vehicles have been sold on the lot for decades, but the couple opened their business in May 2012.
General Manager Linda Johnson, who worked at Saturn for 17 years, has been in the industry for 25 years. Both her son and daughter also work at the lot.
“We’re truly a family-run business,” Gene Ventura said. “We have two families who have come together.”
Gene Ventura, who has always had a passion for cars, has worked as a commercial real estate developer for 25 years. Prior to co-owning the business, Karen Ventura worked in commercial film editing and managed a family-owned jewelry business. Currently, she spends much of her free time organizing fundraising events for Rady Children’s Hospital and San Pasqual Academy, a boarding school in Escondido that serves foster children.
EZ Cars 101 recently provided three cars for the top graduates at San Pasqual Academy. The students will receive the keys to their new cars during a June 19 ceremony.
“People are just really surprised at how easy it is,” Karen Ventura said. “Whether buying new or used cars, it can be a difficult process, but we really want to make it easy for our customers.”
EZ Cars 101 is located at 140 North Coast Highway 101 in Encinitas. For more information, call 760-753-2277 or visit www.ezcars101.com.
Note: Business spotlights are developed through this newspaper’s advertising department in support of our advertisers.