Geppetto’s Toys Grand Opening party for 8th location at Westfield UTC to be held Oct. 5

San Diego’s largest independent toy retailer is growing. Geppetto’s Toys ( will open its newest location at Westfield UTC, located at 4545 La Jolla Village Drive, on Saturday, Oct. 5, with a Grand Opening party and the company encourages everyone to come out and celebrate the joy of play.

“We have loved being able to share the wonder and magic of creative play with families all over San Diego and to celebrate our newest location, we’re throwing a huge party and everyone is welcome,” said Brian Miller, owner of Geppetto’s Toys.

From 9 a.m. until 2 p.m. on Oct. 5 families and kids of all ages can come out and enjoy:

•Free kids’ crafts

•Free entertainment and refreshments

•Prize drawings and giveaways

•Free goodie bag with various toys and games (while supplies last)

Surrounded by other family-friendly retailers in the Macy’s wing of Westfield UTC, Geppetto’s newest store will feature 1,600 square feet of imagination-inspiring toys, games and crafts. Outfitted with old-world elements such as wooden fixtures, bricks and classic lantern lighting, the store’s look reflects the timeless nature of the company’s focus on classic toys.

Owned and operated by Miller since 1992, Geppetto’s features toys and games personally hand picked and tested by Miller and his family that encourage imaginative play, multi-generational interaction and creativity.

Later this fall, the company will open its ninth location at the new “The Headquarters at Seaport District,” a retail and dining destination next to Seaport Village.

To celebrate the company’s expansion and commemorate the occasion, Geppetto’s will be donating 9 percent of sales from all locations on Oct. 5 to one of four charities (consumer’s choice): Rady Children’s Hospital, Voices for Children, Big Pals Program of Jewish Family Services and KIT (Kids Included Together). Geppetto’s other San Diego County locations include:

•Carlsbad, The Forum: 1935 Calle Barcelona, 760-632-1107

•Del Mar - Flower Hill Promenade: 2670 Via de la Valle, 858-755-2100

•4S Commons Town Center: 10436 Craftsman Way, 858-674-9990

•Del Mar Highlands/Carmel Valley: 3435 Del Mar Heights, 858-350-9038

•La Jolla: 7850 Girard Ave.,- 858-456-4441

•Fashion Valley Mall: 7007 Friars Road, 619-294-8878

•Old Town: 2754 Calhoun St., 619 293-7520

About Geppetto’s:

Founded in 1976 as a single store and grown to eight locations in San Diego County since the Miller family acquired the company in 1992, Geppetto’s offers a one-of-a-kind shopping experience. Mixing high quality hand-picked playthings from around the world with exceptional customer service, toy experts at every location and complimentary gift wrap with each purchase, Geppetto’s stores are like no other. A dedicated member of the San Diego community, Geppetto’s donates toys to hundreds of organizations each year, including schools and social service agencies throughout the region.

To learn more about Geppetto’s Toys, please visit or call (858) 551-1070.