A new local shop opened just in time for the holiday season.
Located at the Carmel Country Plaza in Carmel Valley, Del Mar Mercantile Co. is fashion boutique owner Tobi Blatt’s latest creation. Instead of apparel and accessories, however, the store focuses on home goods.
“There is not one store in Carmel Valley or Del Mar that’s like this,” Blatt said. “It’s quick and it’s easy. You can find something for anyone.”
Del Mar Mercantile carries a little bit of everything for the home, from art and candles, to dishes and throw pillows.
It’s also a perfect spot to find the perfect gift, Blatt said. There are unique items, including an old ship portal-turned-mirror and framed maps from the 1800s. There are also a variety of gourmet foods and specialized candies.
And if what you’re looking for isn’t available in the store, it’s not a problem.
“Pitch it to me and I can make it happen,” Blatt said.
Although new to this type of store, Blatt isn’t new to the retail business.
When Blatt moved from Beverly Hills to Carmel Valley more than 20 years ago, she had trouble finding stores that offered trendy clothing and accessories. Therefore, she brought Los Angeles fashion to San Diego and opened her own boutique in 1997.
“My passion is fashion,” Blatt said.
Fashion has always been a played a major part in Blatt’s life. Her father was a manufacturer of accessories and her mother was a senior buyer for a chain of department stores.
Following in their footsteps, Blatt began working in retail as a stocker at Camp Beverly Hills when she was 15 years old. She later went on to manage several stores in Los Angeles, including Fred Segal, Madison Los Angeles and Camp Beverly Hills.
With years of experience, Blatt later opened her first boutique in Carmel Valley, and business quickly boomed. The 900-square-foot store expanded to 2,400 square feet. She later opened four additional locations in Carmel Mountain Ranch, Encinitas and Solana Beach.
Today, Blatt’s business is based out of her flagship boutique, Tobi Blatt, located at 12750 Carmel Country Road in Carmel Valley. The newly remodeled shop was closed for three months over the summer after flooding damaged the site. Instead of the previous dark colors, the store now features bright white and light grey walls and floors.
The renovations inspired Blatt to pursue a home goods store, something she had considered for some time. Everything came together during a three-day trip to an Atlanta-based international gift show.
“I found so many great things,” said Blatt, who currently lives in Rancho Santa Fe.
Del Mar Mercantile opened Thanksgiving weekend next to the Tobi Blatt shop with a grand opening celebration on Dec. 17. Blatt said the new business has been getting a lot of buzz.
“It’s really exciting,” she said. “We’ve had an unbelievable response.”
With the housing market bouncing back, Blatt said it was an opportune time to open her first home goods store. If things go well, she plans to open similar stores throughout the region.
“It’s California coastal meets vintage chic,” Blatt said.
“I’m not an interior designer, but I listen and I know what people are looking for,” she added. “I wanted to bring something to the community that was needed.”
For more information, call (858) 847-2244.
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