Rustic Home Furniture’s San Marcos showroom. Photos by Kristina HouckFor nearly 30 years, Rustic Home Furniture has offered one-of-a-kind furniture in North County. Most of the store’s selections are either handcrafted at the San Marcos shop or hand-selected from exotic locations around the world.“Normally, customers have to settle for what’s available,” said co-owner Ashwani Khanna. “Here, you can actually tweak everything.”Specializing in hard woods and exotic woods, Rustic Home Furniture features a 16,000-square-foot retail showroom and workshop. Furniture is crafted with solid wood and hand finished with old-world charm.Co-owner Ashwani Khanna. “Everything here is solid wood,” Khanna said. “We don’t use any particle boards or veneers, which is the majority of what you see in the market.”Rustic Home Furniture was established 28 years ago, Khanna said. Always in San Marcos, the business has been at its current location for 15 years.Khanna, who co-owns the shop with Paul Hansen, came to the company about 10 years ago. Originally from India, he has been in the industry for three decades and previously operated a furniture store in Beverly Hills.Rustic Home Furniture’s San Marcos workroom.“I enjoy interacting with people and being able to cater to their needs,” Khanna said. “It’s very satisfying.”Rustic Home Furniture is located at 1040 Los Vallecitos Blvd., unit 107, in San Marcos.The store is open 10 a.m.- 5:30 p.m. on Monday, Tuesday, Thursday, Friday and Saturday, and noon-5 p.m. on Sunday. The store is closed Wednesdays.For more information, call 760-471-5208 or visit rustichomesanmarcos.com.Note: Business spotlights are developed through this newspaper’s advertising department in support of our advertisers.