San Diego Surf Soccer Club, Surf Cup Soccer Tournaments and Soccerloco announce multimillion-dollar partnership

Surf Soccer Club, Surf Cup and Soccerloco announced a four-year, multimillion-dollar Title Sponsorship Agreement on Jan. 2. The agreement, signed on Friday, Dec. 28, allows Soccerloco exclusive Title Sponsorship rights for the highly rated Surf Cup youth soccer tournaments and the nationally competitive teams of Surf Soccer Club based in San Diego.

The Surf Cup tournament is considered one of the top three youth soccer tournaments in America. The annual highly competitive youth soccer tournament is held on the Del Mar Polo Fields in July, attracts teams from across the country and last year celebrated its XXXII competition. The prestigious Surf College Cup, held in November, is recognized as one of the top recruiting tournaments in the U.S, attracting top college coaches from throughout the U.S. who travel to San Diego to identify college scholarship hopefuls. Both tournaments have huge impact on the area’s tourism and a positive economic impact for the San Diego County. Soccerloco is now the Title Sponsor of both the nationally acclaimed Surf Cup and the Surf College Cup.

The two tournaments will be renamed “SoccerLoco San Diego Surf Cup Presented by Nike” and “Soccerloco San Diego Surf College Cup Presented by Nike” respectively. In addition, over 800 Surf Soccer Club players will wear jerseys with the Soccerloco logo and the club will make all equipment purchases through

  1. While Surf Soccer Club players come from as far south as the Border and as far north as Oceanside and as far east as Ramona, the majority of these hard-working kids live in the Rancho Santa Fe, Del Mar, Carmel Valley and Solana Beach areas.

John Lococo, CEO of Soccerloco, says, “Soccerloco is thrilled to be involved with the Surf Cup tournaments and the Surf Soccer Club. I consider this new title sponsorship a tremendous opportunity to launch this partnership on the national stage. We’re excited to take one of America’s best youth soccer tournaments and club to the next level and to bring our tournament and retail expertise to this partnership. Our company has always been committed to partnering with highly regarded soccer organizations and Surf Cup and Surf Soccer Club definitely fit that description.”
Mike Connerley, president of San Diego Surf Cup remarked, “It has been a pleasure working with John Lococo and Soccerloco as a vendor of Surf Cup over the past 10 years. I am now very excited and pleased with the Title sponsorship agreement we executed this week. This partnership will allow both companies as well as the Surf Soccer Club to achieve even greater success over the next four years.”

From the perspective of the Surf Soccer Club, San Diego’s premier youth soccer club for players age 7 to 18, the agreement is important for the long-term success of the club.

Jeremy McDonald, president of San Diego Surf Soccer Club, says “For Surf Club, the signing of this major sponsorship deal is a truly historic event.” McDonald continues, “As San Diego county’s only club to participate in both the ECNL (Elite Clubs National League) and the US Soccer’s Development Academy, we expect the sponsorship to have an immediate impact on the quality and number of programs and services currently offered. The sponsorship will enable Surf to increase the excellence of our high-quality training, hire more youth soccer coaches and help offset the high costs for players of the ECNL and US Development Academy. We are honored to partner with the highest quality retailer and the highest quality tournament in the nation.”