Solana Beach company addresses growing need for in-home senior care
By Claire Harlin
When Josh Allen was a kid, his single mom started her own in-home senior residential care facility, opening the doors of their San Marcos home to five patients.
“It was like growing up with five grandmas,” said Allen, who has followed in his mother’s footsteps as he now leads a senior care company. He works with Solana Beach-based Senior Resource Group (SRG), which owns Del Mar senior community La Vida Del Mar in addition to 17 other similar facilities across the United States.
But more recently, the company has been tapping into an area of care that there’s a growing need for — home care. Allen is the director of a new SRG venture called InTouch At Home. InTouch At Home provides such services as personal care, chores and errands, medication reminders, transportation, memory support and more.
“As the baby boomer population ages and gets in their late 70s and 80s, we know they are not all going to move into senior living communities. They will try to stay at home as long as they can,” he said.
Since InTouch At Home started last year, it has grown to operate in four cities — San Diego, Los Angeles, Portland and San Francisco — and the need continues to increase, he said.
Having been in the industry his entire life, Allen, a registered nurse, has had the opportunity to watch the senior care industry evolve.
“It’s gone from mom and pop to professionally-managed companies,” he said. “To be perfectly honest, I believe this is a really good career. Our population is aging and the demand for senior care services is going to explode over the next 30 years.”
He said he loves having the opportunity to provide care for a generation that “has had profound impacts on society,” he said.
“You saw the demand for baby food and diapers when they were young, then you saw the car industry explode when they got older, and now we are seeing a need for healthcare.”
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