‘SolSearch 2013’ fundraiser in Solana Beach on May 18 to feature free skin cancer screenings and more


In order to increase awareness about skin safety and highlight Melanoma Awareness Month in May 2013, Art of Skin MD and other retailers in Beachwalk Center, Solana Beach will hold a free third annual fundraising event on behalf of the Skin Cancer Foundation on Saturday, May 18, from 11 a.m. to 3 p.m.

SolSearch 2013 will feature skin cancer screenings and skincare vendors who will offer free products and educate attendees on skin cancer prevention. The goal this year is to raise $10,000 for the Skin Cancer Foundation.

“Melanoma is the deadliest form of skin cancer that strikes nearly 77,000 Americans each year,” said Art of Skin MD founding director and board-certified dermatologist and cosmetic surgeon Dr. Melanie Palm. “Art of Skin MD is proud to be an advocate and expert in prevention and treatment of melanoma.”

During the event, Palm will offer free skin cancer screenings via appointment in her office at the Beachwalk Center. Event attendees can also enjoy special discounts from participating Beachwalk retailers.

After the free event, family and friends can attend the SolSearch 2013 party at the upper courtyard of the Beachwalk Center from 4 p.m. to 7 p.m. The SolSearch 2013 party will feature live music, food sponsored by California Pizza Kitchen, an open bar, a silent auction and live raffle.

Co-sponsor San Diego Tidbits will be managing ticket sales for the party with all proceeds going to the Skin Cancer Foundation. Tickets cost $25 each and will include a complimentary gift bag with coupons and deals from Beachwalk businesses and a raffle ticket.

An RSVP is required to reserve a gift bag and raffle ticket for the party. A special half-off discount for a Dysport cosmetic procedure from Palm is also included in each gift bag.

To RSVP for the SolSearch 2013 party, schedule an appointment for a free May 18 skin cancer screening with Dr. Palm, or make online donations, visit the SolSearch 2013 website at skincancer.donorpages.com/2013SolSearch.