Swirls frozen yogurt shop offers unique, delicious flavors

With hot days just around the corner, frozen yogurt shop Swirls is a place where people can enjoy a cool treat.

The company touts its yogurt as a healthy meal and snack alternative. It cites a number of benefits, including the lowering of cholesterol through live and active cultures; the promotion of healthy digestion; an increase in metabolism; high calcium, protein and potassium; boosting of the immune system; and the building of strong bones.

“We have unique flavors and excellent-tasting yogurt,” said Evan Wilensky, chief executive officer of ESW Investments Inc., which owns Swirls. “You can definitely taste the difference between our yogurt and another frozen yogurt shop because of the premium product we use.”

Swirls has been serving the coastal North County area since 2008 and was an instant success, Wilensky noted. Today, there are two locations in Encinitas and Carmel Valley, and he frequents both of them.

“I love serving a healthy, quality product, and I make sure the customers have a great time and experience at all the Swirls locations,” Wilensky said.

The 2002 Torrey Pines High School graduate emphasized that he loves being part of the community, and he ensures that the frozen yogurt shop is an active participant in local events such as fundraisers and school activities.

Residents have shown their appreciation by voting Swirls as their top choice for frozen yogurt five years in a row in the Best of North Coast readers poll for the Del Mar Times and associated newspapers.

Perhaps one reason for its popularity is the variety. There are 52 flavors of frozen yogurt — including nonfat and low-fat — and they rotate daily. The most popular kinds include Cake Batter, Red Velvet, Dulce de Leche, Tart Pomegranate and Cookies ’n’ Cream. On any given day, a customer will find a vanilla flavor, a chocolate option, Cookies ’n’ Cream, either peanut butter or peanut butter cup, and non-dairy and non-sugar selections, Wilensky said. The Encinitas store serves 10 flavors daily, while Carmel Valley carries 12.

Next month, Swirls is preparing to add a new twist to its frozen yogurt lineup.

The dessert shop will be offering soft-serve gelato and soft-serve Italian ice, alongside its flagship product.

The new flavors are still to be determined, but they will add to the already-diverse array that ranges from tart to traditional.

Meanwhile, customers are able to enhance their dessert with an assortment of toppings, and with 24 available, there’s room for creative concoctions. Fresh fruit is delivered to Swirls locations each day, with offerings driven by the season, and there’s everything from mango and kiwi to strawberries. Among the dry toppings are mini chocolate chips, mini M&Ms, gummy bears, chopped peanut butter cups, rainbow and chocolate sprinkles, and old-fashioned granola. And there are nearly a half-dozen sauces, including chocolate, marshmallow, caramel, peanut butter and raspberry.

Because it’s self-serve, patrons have the ability to perfect their product, which is priced by the ounce.

Wilensky revealed that he also has another dessert concept that he has just finalized. He wasn’t able to elaborate on details, other than it is separate from Swirls and not frozen yogurt, but he promised that “everyone will love it, from little kids to seniors. I can’t wait to offer it to the entire community.”

The Encinitas Swirls is at 204 N. El Camino Real, Suite G; call (760) 479-2442. The Carmel Valley location is at 12925 El Camino Real, Suite AA1 (Del Mar Highlands Shopping Center); call (858) 794-7033. Hours for both locations are currently 11 a.m. to 10 p.m. Sunday through Thursday and 11 a.m. to 11 p.m. Friday and Saturday. In the summer, hours will change to 11 a.m. to 11 p.m. daily,

For more information, go to

—The Business Spotlight features commercial enterprises that support this newspaper.