South America

Marketing Brazilian brew to San Diego coffee lovers

Marketing Brazilian brew to San Diego coffee lovers

Marcelo Kertesz turned 40 and was ready for something new.

So he, his wife and two young girls moved from Sao Paulo to Encinitas.

“I lived in Brazil for 40 years and Sao Paulo for 20 years,” Kertesz said. “I turned 40 and wanted to have a different experience in life. We decided to try a different lifestyle and come to a small town. Encinitas was a good size and close enough to San Diego.”

A few years after moving to the U.S., he came up with an idea to start a business selling coffee just from Brazil where he had lived almost all of his life. This past June, about a year after Kertesz came up with the plan, he and a local coffee expert launched Encinitas-based Mesteeso,...

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